Ads
Distinct ads the target or one of its pages runs in paid search.
- Ahrefs
- GET /v1/
ahrefs/ site-explorer/ overview paid_ads - POST /v1/
ahrefs/ batch-analysis paid_ads - GET /v1/
ahrefs/ site-explorer/ paid-pages ads_count
Every metric the API returns — from Ahrefs, Similarweb, Moz, the Google SERP vendors, link indexing and the favicon probes — with the endpoint, the field name, the unit and the cost of each. The endpoints themselves are in the API reference.
Each entry reads provider, endpoint, field, then unit · cost. Similarweb data through a third-party RapidAPI wrapper, not affiliated with Similarweb. Moz data through a third-party RapidAPI wrapper, not affiliated with Moz.Ahrefs endpoints are billed per 50-unit block of Ahrefs units: credits = the Ahrefs weight × ⌈units ÷ 50⌉; the worst case is reserved first and never exceeded.
Fields of
98 headline metrics and 209 more fields from 6 providers, A to Z.
Distinct ads the target or one of its pages runs in paid search.
paid_ads paid_ads ads_count Where a domain's backlink profile ranks among every site Ahrefs has crawled; 1 is the strongest.
ahrefs_rank ahrefs_rank ahrefs_rank ahrefs_rank ahrefs_rank_source ahrefs_rank_target ahrefs_rank_source ahrefs_rank_target ahrefs_rank How often AI answers — ChatGPT, Gemini, Perplexity, Copilot, Grok and Google AI Overviews and AI Mode — cite or draw on the target or one of its pages.
all_platforms.citations all_platforms.pages chatgpt.citations chatgpt.pages copilot.citations copilot.pages gemini.citations gemini.pages google_ai_mode.citations google_ai_mode.pages google_ai_overviews.citations google_ai_overviews.pages google_ai_overviews_keywords.citations google_ai_overviews_keywords.pages grok.citations grok.pages perplexity.citations perplexity.pages ai_responses_chatgpt ai_responses_copilot ai_responses_gemini ai_responses_google_ai_mode ai_responses_google_ai_overviews ai_responses_grok ai_responses_perplexity The clickable words of a link.
Links from other websites pointing at the target, as Ahrefs counts them.
live backlinks backlinks backlinks Links that reach the target through a redirect.
backlinks_redirect backlinks_redirect How many links, followed, nofollow and through redirects, point at one page of the target.
links_to_target dofollow_to_target nofollow_to_target redirects_to_target Every link Ahrefs has seen pointing at the target, the lost ones included.
all_time The share of visits that leave after one page.
engagement.bounce_rate engagement.bounce_rate Links pointing at the target's pages that no longer answer, and when that was checked.
http_code_target last_visited_target http_code_target http_code_target A site's popularity rank inside its category, in its top country and worldwide.
ranks.category_rank ranks.global_category_rank traffic_ranks.category Clicks on the search results for a keyword in an average month.
clicks Clicks divided by searches: how many results an average searcher opens.
Keywords both the target and a competitor rank for, and their share of the two lists.
keywords_common share What advertisers pay on average for a click on a keyword's ads.
cpc cpc cpc cpc cpc keywords.cpc keywords.cpc_currency A site's popularity rank in one country.
ranks.country_rank traffic_ranks.country The month a traffic snapshot describes.
engagement.month site.snapshot_month engagement.month The share of searches for a keyword made on desktop and on mobile.
volume_desktop_pct volume_mobile_pct volume_desktop_pct volume_mobile_pct volume_desktop_pct volume_mobile_pct volume_desktop_pct volume_mobile_pct volume_desktop_pct volume_mobile_pct Links to the target without a nofollow, ugc or sponsored value.
backlinks_dofollow backlinks_dofollow Distinct websites the target links out to with followed links.
linked_domains_dofollow linked_domains_dofollow linked_domains_dofollow Followed links from the target to other websites.
outgoing_links_dofollow outgoing_links_dofollow outgoing_links_dofollow Websites with at least one followed link to the target.
refdomains_dofollow refdomains_dofollow Moz's 0–100 prediction of how well a domain ranks in search, from its link profile; Moz's own number, never Ahrefs' Domain Rating.
Ahrefs' 0–100 score of how strong a domain's backlink profile is against every other site in its index — of the target, a referring domain or a competitor; Ahrefs' own number.
domain_rating domain_rating domain_rating domain_rating domain_rating domain_rating domain_rating domain_rating domain_rating_source domain_rating_target domain_rating_source domain_rating_target top_domain_rating top_domain_rating_source domain_rating The average, the highest and the count above a threshold of the Domain Ratings in a list of domains, from the cache.
domain_rating_avg domain_rating_max domain_rating_top_label domain_rating_top_count The character set encoding of the referring page HTML.
encoding encoding A site's icon, probed and size-checked.
When a link, a referring domain or an anchor was first found.
first_seen_link first_seen first_seen first_seen_link A site's popularity rank among all websites, by visits.
ranks.global_rank traffic_ranks.global Monthly searches for a keyword across every country.
global_volume global_volume global_volume global_volume The return code from HTTP protocol returned during the referring page crawl.
http_code http_code The HTTP status code returned when the page was last crawled.
http_code The link was discovered without executing javascript and rendering the page.
http_crawl http_crawl Whether Google's index holds a page or a whole domain, with sample results as the evidence.
indexed indexed_sample_count samples How many submitted URLs the indexing provider has crawled, and how many it found indexed.
Link indexing is not live yet: the indexing routes answer 501 and charge nothing until the provider credential is configured.
Links between the target's own pages that point at a page.
backlinks_internal backlinks_internal links_to_target dofollow_to_target nofollow_to_target redirects_to_target canonical_to_target The link was discovered after executing javascript and rendering the page.
js_crawl js_crawl Ahrefs' 0–100 estimate of how hard it is to reach the top 10 for a keyword.
difficulty difficulty difficulty difficulty keyword_difficulty keywords.difficulty Keywords only the competitor ranks for, and keywords only the target ranks for.
keywords_competitor keywords_target Keywords to target that grow out of a seed keyword.
How many keywords rank 4–10, 11–20, 21–50, and 51st or lower.
org_keywords_4_10 org_keywords_11_20 org_keywords_21_50 org_keywords_51_plus org_keywords_4_10 org_keywords_11_20 org_keywords_21_50 org_keywords_51_plus top4_10 top11_20 top21_50 top51_plus top11_plus Keywords for which the target holds one of the first three organic positions.
org_keywords_1_3 org_keywords_1_3 org_keywords_1_3 org_keywords_1_3 top3 Ahrefs' flag for a link or a domain from a known spammy site.
Searches for a keyword in the latest month alone, rather than the 12-month average.
volume_monthly volume_monthly volume_monthly volume_monthly volume Whether a link is followed, nofollow, user-generated or sponsored.
is_dofollow is_nofollow is_ugc is_sponsored is_dofollow is_nofollow is_ugc is_sponsored The URL a backlink points to.
Distinct websites the target links out to.
linked_domains linked_domains linked_domains How many links one referring domain sends the target, and how many of them are followed.
links_to_target dofollow_links When a link, or the last link from a domain or with an anchor, was found to be gone.
last_seen last_seen last_seen last_seen An estimate of all visits a site gets in a month, every channel included; when Similarweb has no total, the Ahrefs organic figure stands in (see Traffic basis).
visits.monthly_visits monthly_visits Links found or lost in the period you ask about, or on the last crawl.
new_links lost_links new_links lost_links new_links_to_target lost_links_to_target is_new is_lost Links to the target that carry nofollow, ugc or sponsored.
backlinks_nofollow backlinks_nofollow Websites whose only links to the target carry nofollow, ugc or sponsored.
refdomains_nofollow refdomains_nofollow The share of searchers who click only organic results, only ads, or both.
searches_pct_clicks_organic_only searches_pct_clicks_paid_only searches_pct_clicks_organic_and_paid Domains or pages that rank for the same keywords as the target.
competitor_domain competitor_url Keywords the target ranks for in the organic results; Ahrefs counts the top 100.
org_keywords org_keywords org_keywords org_keywords keywords keywords Estimated monthly visits from organic search.
org_traffic org_traffic org_traffic org_traffic org_traffic organic_monthly_visits Where the organic traffic comes from, country by country.
org_traffic_top_by_country org_traffic_top_by_country country What the organic traffic would cost if it were bought as ads, in USD cents.
org_cost org_cost org_cost org_cost org_cost value value value Links from the target to other websites.
outgoing_links outgoing_links outgoing_links Moz's 0–100 prediction of how well one page ranks in search; for a bare domain, its home page.
How many pages fall in each organic-traffic band, and the traffic each band brings.
range0_pages range100_pages range100_traffic range1k_pages range1k_traffic range5k_pages range5k_traffic range10k_pages range10k_traffic range10k_plus_pages range10k_plus_traffic The target's pages that appear in paid results.
paid_pages paid_pages The average number of pages a visit views.
engagement.pages_per_visit engagement.pages_per_visit Keywords the target buys ads for in paid search.
paid_keywords paid_keywords paid_keywords paid_keywords keywords Estimated monthly visits from paid search ads.
paid_traffic paid_traffic paid_traffic paid_traffic paid_traffic sum_traffic What the paid search traffic costs, in USD cents.
paid_cost paid_cost paid_cost paid_cost paid_cost value The broader topic a keyword belongs to, and that topic's search volume.
parent_topic parent_volume parent_topic parent_topic parent_topic The target's pages that rank in the top 100 organic results.
Where a page ranks for a keyword in the results, counted from 1; for the target, its best position.
best_position top_keyword_best_position top_keyword_best_position position results.serp_position The page that ranks for a keyword.
best_position_url url results.url How many distinct websites link to the target at least once.
live_refdomains refdomains refdomains refdomains refdomains referring_domains referring_domains refdomains_target Every website Ahrefs has seen linking to the target, the lost ones included.
all_time_refdomains Distinct IP addresses hosting at least one domain that links to the target.
The URL of the page that holds a link to the target.
url_from url_from The organic traffic of the page or the domain a link comes from.
traffic traffic_domain traffic traffic_domain traffic_domain Distinct class C networks with at least one link to the target.
refips_subnets refips_subnets The phrase Google actually answered, after any spelling correction.
resolved_query A screenshot of a site's home page.
site.screenshot_url site.screenshot_url Why people search a keyword: to learn, to find a site, to compare, to buy, or for a brand or a place.
intents.informational intents.navigational intents.commercial intents.transactional intents.branded intents.local intents.informational intents.navigational intents.commercial intents.transactional intents.branded intents.local intents.informational intents.navigational intents.commercial intents.transactional intents.branded intents.local intents.informational intents.navigational intents.commercial intents.transactional intents.branded intents.local is_informational is_navigational is_commercial is_transactional is_branded is_local A result as Google shows it: the title, the snippet, the host and the domain.
title results.title results.snippet results.host results.domain How many times a month people search for a keyword.
volume volume volume volume volume keywords.search_volume Monthly searches for a keyword, country by country.
country Monthly search volume for a keyword over time.
volume volume_monthly_history Results beyond the ten blue links — featured snippets, videos, People Also Ask — that appear for a keyword.
serp_features serp_features_count serp_features serp_features serp_features serp_features Sites with an audience like this one, with their rank.
similar_sites Similarweb's category for a site.
The site's domain, title and meta description.
site.name site.title site.description site.name site.title site.description Moz's 0–100 share of sites with similar features that Google penalised: 1–30 low, 31–60 medium, 61–100 high.
The average length of a visit, in seconds.
engagement.time_on_site_seconds engagement.time_on_site_seconds The countries that send a site the most visits, each with its share.
The keyword that brings a page the most traffic, and its search volume.
top_keyword top_keyword_volume top_keyword top_keyword_volume top_keyword top_keyword_volume The target's pages that bring the most organic traffic.
url sum_traffic url The keywords that send a site the most search traffic, with their volume and CPC.
top_keywords The combined monthly search volume of the keywords the target ranks for.
total_search_volume Whether a visits figure is a total across channels or Ahrefs organic search only.
monthly_visits_basis The organic and paid visits one keyword brings the target.
sum_traffic sum_paid_traffic The organic traffic the top-ranking page for a keyword gets from all the keywords it ranks for.
traffic_potential traffic_potential traffic_potential traffic_potential The share of visits by channel: direct, search, social, referrals, paid referrals and mail.
traffic_sources.direct traffic_sources.search traffic_sources.social traffic_sources.referrals traffic_sources.paid_referrals traffic_sources.mail engagement.traffic_sources Ahrefs' 0–100 score of one page's backlink profile, on a logarithmic scale.
url_rating url_rating url_rating ur ur url_rating url_rating url_rating_target url_rating_target url_rating_source url_rating_source A Google search link to check an answer yourself; the API never fetches it.
Monthly visits month by month.
visits.history monthly_visits_history The monthly visits of a list of domains added up, from the cache; where Similarweb has no total, the Ahrefs organic figure stands in (see Traffic basis).
monthly_visits_sum The number of words in a keyword.
words The number of words in a keyword on the comparison date.
words_prev The number of words in a keyword optimized for sorting.
words_merged A free key carries 100 credits a month and works on every core endpoint except /v1/backlinks/{domain} and the Moz routes, which need the backlinks:read scope, added to a key on request. The batch routes need the domains:batch scope. The vendor routes follow the scopes in the reference.
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