The per-credit math

Starter is $20 for 20,000 credits — $0.001 per credit, where a credit is one call we pay a data provider for. A domain lookup spends one credit per field group it fetches fresh (1 for fields=rating, 4 for the default scope), so a full profile costs about four tenths of a cent. Anything answered from cache costs nothing at all, and popular domains are usually cached, so real-world cost per lookup lands below the list rate. Growth works out to ~$0.00084 and Scale to ~$0.00086 per credit, with the bigger plans buying rate (300–600 requests a minute) as much as volume. There is no overage billing to be surprised by: an exhausted quota answers 429 quota_exceeded until you upgrade or the month resets.